Brand Personality

I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...