Brand Personality

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France. The weather was warm, the nights were long and,...

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...

"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...

With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...