Brand Personality

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...

I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother. That...

  So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have...

Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...

To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....