Common Blunders in Brand Naming
What’s in a name? Well with all due deference to Mr. Shakespeare….a lot.
Naming is one of the hardest things about creating a brand.
It may...
Spoil Your Brand (and Your Sweetheart) This Valentine’s Day
You spend so much time and energy doting on your clients—but what about your business? Believe it or not, giving your own brand regular...
March Madness – Instant Replay
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What Brand is Your Father Quiz and What’s His Ideal Gift?
Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations....
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
Phonebooth With a Poetic Twist
Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential...
A One-Click Twist Delivers Beer And Surprises
Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. With...
Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
4 Unconventional Ways to Build Buzz Around Your Brand
With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...