Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
Why Every Author, Speaker and Expert Needs a Brand Bumper
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...
3 Opportunities to Move Your Business Forward
The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...
How to Build an Innovative Brand – MENG
I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...
Stand Out in a Bag Full of SWAG
Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...
The Brand of YOU
"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z
Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Using Imagery for Small Business Success – Webinar Replay
How can you inspire your brand to work harder and smarter for your business? It's all here in this webinar replay with Rebecca Swift,...
What’s Your Brand Theme Song?
Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...