Does Brand Exist?
Well, from a purely rational standpoint we can define a brand by tangible inputs that can be isolated and measured.
For example, if we know...
Let’s Make Money Like There is a Tomorrow
It's Earth Day and I am speaking at Bentley Time Leadership Forum on the topic of Accountable Leadership and the business of healing our...
The Mis-branding of the Healthcare Debate
I am not heavily into politics.
But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend.
At...
The Power of Tween Influencers
My 12 year old daughter came home a few days ago from school with a very important topic she wanted to discuss….
Friends? Boys? Teachers...
iPad: Genius or Hype?
Unless you are living under a rock, you have no doubt seen Apple's iPad launched yesterday.
I am in awe of the design and the...
Your Business Card is Crap
As part of my New Year's clean-up I went through piles of business cards, chucked those I didn't think I'd ever need and filed...
Is Domino’s the “New Coke”?
Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...
KFC: There’s No Such Thing as Local Ads
Check out this KFC spot from Australia.
It was supposed to be a local spot playing off of the cricket rivalry between the West Indies...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...
How to Be a Better Brand Planner
"Think like a CFO."
That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday's Jay Chiat awards panel on innovation:
"How...