Can Your Brand be Written as a Haiku?
Branding is often complicated.
But it doesn’t always need to be.
Sometimes the simpler the message, the more it breaks through.
I participated in an interesting Webinar...
5 Ways a Strong Brand Can Ignite your Small Business
Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners.
These folks, I’m...
Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...
The Tattoo Test: Measuring Brand Passion
People often ask me how do you measure consumer's connection to a brand?
Is there some research metric that captures a level of engagement, likelihood...
Use Your Brand to Say “No”
What are the most difficult words to say? For some of you it might be the anxiety-producing 3 words "I Love You"...
But for most...
Little Touches of Brand
This is the purple coffee pot in my new BrandTwist office.
A little bit of branding that helps me get in the BrandTwist mood while drinking my...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Student Entrepreneurs Rock!
Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class.
Some interesting student generated ideas about new places...
5 Reasons Entrepreneurs Need Smarter Brands
Working at Virgin for the past 5 years in the US development office, I’ve met some amazing entrepreneurs. Some of them we’ve done business...
Branding Lessons from the Royal Wedding
Depending on your penchant for romance and spectacle, Friday's "wedding of the century" may have moved you or bored you... to tears.
But regardless of whether...