5 Brand Trends for 2013

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I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...

Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

Get Out and Go On a Brand Safari

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

12 Brand Building Tips for 12-12-12

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In honor of the tremendously cool date of 12-12-12, here are twelve tips to stimulate your creativity and open your eyes to the daily...

3 Alarm Bells: It’s Time To Make Your Hobby Your Business

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How do you know when it's time to stand out of your own way, dive in and become an entrepreneur to start your own...

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Can Your Brand be Written as a Haiku?

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Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...