A Travel Twist for Pets
Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...
How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
TWISTING to Help Causes Succeed on Selfish Giving Podcast
BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Twist Your Clutter Into Cash
They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars? Founded by Agustin Gomez in...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
A Travel Tuck-in Twist for Kids
It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...
The Most Important Person in Your Company?
Who is the most important person in your company?
Hint: It’s not the CEO, the CFO or even the CMO.
It’s the receptionist.
Come again? You heard...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...