Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

Location, Location, Location

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One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Teaching the Twist – Quick Twist Video #11

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  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

A Better Bottle With a Twist

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Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...

Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

An Inspiring Entrepreneurial Twist that Warmed Our Hearts

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We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...

One of a Kind Gifts, On Demand

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Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...