Customization

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...

We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...

Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...