Show, Don’t Tell

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

A Better Bottle With a Twist

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Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...

Teaching the Twist – Quick Twist Video #11

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  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

Live Your Twist – Quick Twist Video #5

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

One of a Kind Gifts, On Demand

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Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...

The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

An Inspiring Entrepreneurial Twist that Warmed Our Hearts

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We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with...