Customization

Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. For today's post, we're taking a trip...

  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

Here's an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts. Sites like Zazzle.com, Blurb.com and Blue...

Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...