What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
Fool Around with Your Brand This April Fools’ Day
We take branding seriously, but sometimes you need to have some fun. With April Fools’ Day coming up, it’s a great opportunity for your brand to join the conversation and give your target something to talk (and laugh) about.
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...
Elder Care with a TWIST
Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
A TWIST On Graduation Gifts
It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...
Twist Your Brand – Grow Your Business. Branding with Julie Cottineau
TWIST Your Brand - Grow Your Business from Julie Cottineau on Vimeo.
BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson's Virgin, author...
Small Business Advocate Jim Blasingame Twists with Julie Cottineau
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your...
Heels with an Adaptable TWIST
Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...
Home Grown Cocktails with a TWIST
Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...