Viora: Twisting the Coffee Mug for a Better Sipping Experience

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If you thought there wasn’t any more room in the coffee industry for another innovation, think again. Meet Viora. Viora was developed when the founders...

A Curated Brand Can be Music to Your Ears

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What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

A Cool Drink with a Warm Twist

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Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...

3 Signs Your Brand Has the Blues – And How To...

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Could your brand have seasonal mood disorder? It’s possible. Many of us find it challenging to stay motivated - and it can be particularly...

Steal This Chair, Please…The Results.

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A few weeks ago I wrote Steal this Chair, Please about an experiment by Blu Dot design and their agency Mono to see if...

Put Your Brand on the Sunny Side of the Street

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The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...

A One-Click Twist Delivers Beer And Surprises

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Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes.  With...

Carve out Time for Creativity

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I admit Halloween has gotten too crazed and too commercial. All the candy fueled hoopla and rush to find the perfect costume often gives me...

Spice Things Up with Video

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Video is not just for big brands on the Superbowl. Even so-called "mundane" communciation can be spiced up with a little clever (and inexpensive) video play. Here's...