Viora: Twisting the Coffee Mug for a Better Sipping Experience
If you thought there wasn’t any more room in the coffee industry for another innovation, think again. Meet Viora. Viora was developed when the founders...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
A Cool Drink with a Warm Twist
Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...
3 Signs Your Brand Has the Blues – And How To...
Could your brand have seasonal mood disorder? It’s possible. Many of us find it challenging to stay motivated - and it can be particularly...
Steal This Chair, Please…The Results.
A few weeks ago I wrote Steal this Chair, Please about an experiment by Blu Dot design and their agency Mono to see if...
Put Your Brand on the Sunny Side of the Street
The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...
A One-Click Twist Delivers Beer And Surprises
Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. With...
Carve out Time for Creativity
I admit Halloween has gotten too crazed and too commercial.
All the candy fueled hoopla and rush to find the perfect costume often gives me...
Spice Things Up with Video
Video is not just for big brands on the Superbowl.
Even so-called "mundane" communciation can be spiced up with a little clever (and inexpensive) video play.
Here's...