A Twist That Can Save the Planet
Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...
Deliver Your Elevator Pitch with a Twist
You only get one chance to make a first impression, make sure you're ready to seize your moment.
No matter what category your brand competes...
What To Do If Your Brand is Hacked
We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...
Commit to Continual Learning
It's my final tip in the 13 Tips for Stronger Branding blog series! On behalf of BrandTwist, thank you so much for reading through the...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
Beauty On-The-Go with a TWIST
Life is busier than ever. Planning ahead for a haircut, manicure, spa or gym reservation isn’t always possible and when you do find yourself...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
Toys With A Life Saving Twist
Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap...
Do You Get Your Best Ideas in the Shower?
A while back a wrote a post Lather, Rinse, Repeat about how I often get my best ideas in the shower (I think it's something...