Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Put Your Brand on the Sunny Side of the Street
The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...
Package Your Brand Online (The Right Way)
This guest blog post, Package Your Brand Online (The Right Way), is from Dr. Marina Kostina CEO & Founder Wired@Heart. Marina is an expert at helping...
March Madness – Instant Replay
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Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...
Stand Out in the Real World
Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...