Womancon: Get Inspired, Grow Your business
For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, "Brand: An Entrepreneur's...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...
Quit Your Job and Make Your Old Company Your First New...
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...
‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Find the Perfect Match for Your Brand
There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...