Brand. Smash. Rebuild. Repeat
In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
Twist Your Brand – Grow Your Business
BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...
A Great Brand is a Story Well Told
One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking...
CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau
So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece. Comments and inquiries from around the world have...
Fundraising With an Interactive Twist
Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...