Branding Lessons from Beyonce

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It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

Why Bother Branding Your Small Business?

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In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Twist Your Brand For New Ideas

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Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

Entice Your Customers with a Color Twist

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In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...

Just Twist Now – Quick Twist Video #6

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  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

Your Brand Needs a Gift Guide

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This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

Packaging With a Loving TWIST

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Yogurt is centuries old... and it's received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and...

Location, Location, Location

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One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Fast Food Wrapped Up In a Twist

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Chipotle is not your stereotypical fast food restaurant chain. After experiencing Chipotle one time, you will forever be done with the regret that often...