Brand Personality

I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though...

You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...

Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...

Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

One Woman Wines. I knew there was something different and special about this brand the moment I saw the sign from the Highway. I was biking...

Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...