How to Twist Outside the Box This Father’s Day
Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...
Bathroom Branding
Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo.
The potty, loo, john etc.
Yes, the Bathroom seems to have...
Brand Passionistas Unite!
I was introducing myself the other day to potential investors for one of my projects at work. To keep things fresh, I was trying...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...
Top 5 Freedom Brands
It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
Stand Out in a Bag Full of SWAG
Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...
Just Twist Now – Quick Twist Video #6
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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...
Fast Food Wrapped Up In a Twist
Chipotle is not your stereotypical fast food restaurant chain. After experiencing Chipotle one time, you will forever be done with the regret that often...
Twist Your Brand For New Ideas
Let’s not kid ourselves. Branding is tough.
There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...