Brand Personality

  . . . . . . . . . . . A little brand TWIST can make a big difference for a small business or...

Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...

In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

One Woman Wines. I knew there was something different and special about this brand the moment I saw the sign from the Highway. I was biking...