‘Tis the Season to Build your Brand

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We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...

Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

A Twist on a Traditional Car Rental

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You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...

Elf on the Shelf

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Have you heard about this newest Christmas sensation and budding tradition?  It's called Elf on the Shelf. I think it's been around a few years, it...

Phonebooth With a Poetic Twist

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Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential...

Twist Book Testimonials

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  "TWIST: How Fresh Perspectives Build Breakthrough Brands" Available on Amazon. I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...

Using Imagery for Small Business Success – Webinar Replay

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How can you inspire your brand to work harder and smarter for your business? It's all here in this webinar replay with Rebecca Swift,...

A Twist on Personal Security

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Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....