TWIST Your Elevator Pitch to Stand Out

I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...

You Are Your Twist – Quick Twist Video #7

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of...

5 Creative Gifts that Won’t Break the Bank

Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

Fail Harder

 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Transcend the Ordinary and Rise Above Your Competition

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Toys With A Life Saving Twist

Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap...

Mirror, Miror with a Twist

Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Add a Fresh Twist

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Top 5 Freedom Brands

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

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