A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...

The Tale of the Boy and the Box

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My Mom got me snow shoes for my birthday. Having just tried out a pair at my friend's house in Vermont, I was very excited. But not...

Happy Holidays!

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Taking a little break. Be back soon. Wishing everyone peace, joy, happiness and lots of inspiration for 2010! Best, Julie

A Morning at Cornell with my Flip Cam

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I was up at Cornell recently guest lecturing in an integrated marketing class. I had a bit of time in the morning and decided to...

5 Creative Gifts that Won’t Break the Bank

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Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

First Impressions Matter

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A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the...

Valentine Twists For Him and Her

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Expressing love can take many forms, but there's something intimate and long-lasting about putting your passion for your Valentine into words. Here are our...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

Ready, Set, No!

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What's the right timing for innovation?I'm not talking about developing ideas and getting to market.I'm talking about thinking something through, making a decision, and...

Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...