A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Fall in Love with Fear and Other Mantras

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I am speaking at She Says tonight a non-profit organization dedicated to giving women in marketing/media/digital fields an outlet for the exchange of ideas...

Sorry for the Radio Silence

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Been in UK all week with Internet problems. Now, because of the Volcanic ash, I am in Rome (via Geneva) with my luggage in London,...

5 Creative Gifts that Won’t Break the Bank

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Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

QuickTwist

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Great partnership between Google and Sesame Street. Multiple executions ...but still  fresh each time. In case you missed him, Elmo. In all his vibrating glory. And here's the ensemble,...

March Madness – Instant Replay

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QuickTwist

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What are you thankful for this year?

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

This Holiday, Go on a Brand Safari!

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Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

Fool Around with Your Brand This April Fools’ Day

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We take branding seriously, but sometimes you need to have some fun. With April Fools’ Day coming up, it’s a great opportunity for your brand to join the conversation and give your target something to talk (and laugh) about.