Focus On Usefulness, Not Innovation
This post is part of our series, “Thirteen Tips For Better Branding.” See the rest of the series HERE.
Here we go, folks, with another post...
10 Ways to Say Thank You to Your Clients this Holiday
Thanksgiving marks the beginning of the holiday season and it’s a great time to start to say thank you to your clients and customers....
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...
Bathroom Branding
Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo.
The potty, loo, john etc.
Yes, the Bathroom seems to have...
The Tattoo Test: Measuring Brand Passion
People often ask me how do you measure consumer's connection to a brand?
Is there some research metric that captures a level of engagement, likelihood...
First Impressions Matter
A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
Beware of Religious Fanatics and Clever Marketing
This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message".
While I in no way support the Jews for Jesus...
The Most Important Person in Your Company?
Who is the most important person in your company?
Hint: It’s not the CEO, the CFO or even the CMO.
It’s the receptionist.
Come again? You heard...