How Uniforms Influence Employees and Their Company Brand
In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...
Womancon: Get Inspired, Grow Your business
For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, "Brand: An Entrepreneur's...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...
Quit Your Job and Make Your Old Company Your First New...
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Draw Your Target In To Explore Your Brand
Branding is about the unique and personal experience your space creates for its visitors. In this post, Draw Your Target In to Explore Your...
Six Brand-tastic Ideas for Father’s Day
It can be challenging to come up with a gift idea that will be an exciting, original home run for dad on Father's Day....
‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...