Entrepreneurs

Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

Many entrepreneurs tell us it's a challenge to stay motivated. When you work day-in and day-out on the same business in the same category it’s...

Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners. These folks, I’m...

Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential...

  "TWIST: How Fresh Perspectives Build Breakthrough Brands" Available on Amazon. I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...