Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Lather, Rinse, Repeat
Why is it that many of us get our best ideas in the shower?Often in the morning, in my semi-wakeful state I get into...
Finding the Path to Products That Twist
Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...
Entice Your Customers with a Color Twist
In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...
How to Build an Innovative Brand – MENG
I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...
Find the Perfect Match for Your Brand
There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...
Small Business Advocate Jim Blasingame Twists with Julie Cottineau
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your...
Valentine Twists For Him and Her
Expressing love can take many forms, but there's something intimate and long-lasting about putting your passion for your Valentine into words. Here are our...
Take Your Kids To Work Day… Every Day
Today is official “Take our Kids to Work Day” an annual event where boys and girls get to go into work and get a...
Fail Harder
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #6: FAIL HARDER
If you take nothing...