Grow your Business by Changing the Scenery
Most of us are creatures are habit. We've got a systematic way we go about our day: wake up, brew coffee, go to the office,...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Mirror, Miror with a Twist
Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...
Are Salespeople Irrelevant?
Fascinating article in New York Times about the New Touch Face of Vending Machines.
No longer the domain of candy bars and potato chips, vending...
A Sticky Twist Keeps Things Close at Hand
Any crafts person, artist, home cook or busy mom knows that having favorite tools close at hand is a time and frustration-saver. You want...
Put Your Brand on the Sunny Side of the Street
The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...
Twist Book Testimonials
"TWIST: How Fresh Perspectives Build Breakthrough Brands"
Available on Amazon.
I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...
A Wine Tasting With a Matchmaking Twist
“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created...
Fail Harder
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #6: FAIL HARDER
If you take nothing...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...