Insights

Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...

Most of us are creatures are habit. We've got a systematic way we go about our day: wake up, brew coffee, go to the office,...

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

In honor of the tremendously cool date of 12-12-12, here are twelve tips to stimulate your creativity and open your eyes to the daily...

Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...