TWIST: How Fresh Perspectives Build Breakthrough Brands
TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com
This year my birthday was a big milestone - and it was...
Health Monitor with a Twist
Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the...
Getting Back to Basics for Your Business: The ABCs of Branding
Today’s business environment, fueled by continued innovation and advances in technology - is constantly changing and evolving. But the more things change, the more...
An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
The Pocket Dial: An iPhone and Fashion Twist
Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...
A Twist on Personal Security
Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...
Twist Your Clutter Into Cash
They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars? Founded by Agustin Gomez in...
The THINX Revolutionary Twist on Women’s Underwear
Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...
Entice Your Customers with a Color Twist
In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...
How to Keep Your Brand Fresh: Tips With a Twist
We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...