Hone Your Elevator Pitch

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Find Moments That Matter

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

Fail Harder

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 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Try to Get Fired

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #5: THINK OF ONE THING THAT...

12 Brand Building Tips for 12-12-12

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In honor of the tremendously cool date of 12-12-12, here are twelve tips to stimulate your creativity and open your eyes to the daily...

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

Can Your Brand be Written as a Haiku?

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Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

Want to Get Promoted? Try to Get Fired

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Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again. Give yourself this task: “What idea could I come up...

Fear of the Idea

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Does this ever happen to you? You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...

First Impressions Matter

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A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the...