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Virgin awareness in the US increased by 14% during Julie’s tenure as VP Brand for Virgin USA. Julie oversaw brand strategy for new Virgin...

A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...

Avon’s research revealed an untapped market of 20 million women who would buy Avon products, but preferred shopping at retail rather than through door-to-door...

The investment firm of TD Waterhouse and the on-line trading company Ameritrade combined forces to offer traders and investors the opportunity to successfully manage...

AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...

Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

Subaru came to Interbrand with the challenge of naming it’s first luxury SUV, quite a departure from it’s well known, no-nonsense sedans. Interbrand Verbal...

Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...

Time Inc. New Ventures sought to revolutionize the magazine business by giving consumers more choice and flexibility in purchasing and managing their subscriptions. They...

Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...