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Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

Subaru came to Interbrand with the challenge of naming it’s first luxury SUV, quite a departure from it’s well known, no-nonsense sedans. Interbrand Verbal...

Virgin awareness in the US increased by 14% during Julie’s tenure as VP Brand for Virgin USA. Julie oversaw brand strategy for new Virgin...

Leading mass-market vodka brand Stolichnaya wanted to compete in the highly competitive and image-driven, ultra-premium market.  Julie and the Interbrand Consumer Branding team came...

Time Inc. New Ventures sought to revolutionize the magazine business by giving consumers more choice and flexibility in purchasing and managing their subscriptions. They...

In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year...

The investment firm of TD Waterhouse and the on-line trading company Ameritrade combined forces to offer traders and investors the opportunity to successfully manage...

Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of...

AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...