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Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

The National Dialogue on Cancer (NDC) is comprised of the nation's key cancer leaders from government, business, and nonprofit sectors who share the vision...

Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

Avon’s research revealed an untapped market of 20 million women who would buy Avon products, but preferred shopping at retail rather than through door-to-door...

Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

Time Inc. New Ventures sought to revolutionize the magazine business by giving consumers more choice and flexibility in purchasing and managing their subscriptions. They...

A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...

Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...