Brand Tango
During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...
Hallmark Life Mosaic
Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...
Camay
Launched in 1926, Camay Soap celebrated the power of feminine seduction and became a global success for P&G, selling in more than 60 countries....
C-Change
The National Dialogue on Cancer (NDC) is comprised of the nation's key cancer leaders from government, business, and nonprofit sectors who share the vision...
Go Red for Women
Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...
Orbitz
A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...
JCPenney Ambrielle
In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...
Post Honeycomb
Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....
Cadburry Schweppes
Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...
Stoli Elit Vodka
Leading mass-market vodka brand Stolichnaya wanted to compete in the highly competitive and image-driven, ultra-premium market. Julie and the Interbrand Consumer Branding team came...