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In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...

AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...

Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...

Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of...

In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year...

Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

The investment firm of TD Waterhouse and the on-line trading company Ameritrade combined forces to offer traders and investors the opportunity to successfully manage...

Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...