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During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

Launched in 1926, Camay Soap celebrated the power of feminine seduction and became a global success for P&G, selling in more than 60 countries....

AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...

Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

Virgin awareness in the US increased by 14% during Julie’s tenure as VP Brand for Virgin USA. Julie oversaw brand strategy for new Virgin...

In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

Subaru came to Interbrand with the challenge of naming it’s first luxury SUV, quite a departure from it’s well known, no-nonsense sedans. Interbrand Verbal...

Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...

A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...