AT&T U-verse

0
AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...

Post Honeycomb

0
Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

Go Red for Women

0
Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...

DOW XLA

0
Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...

Brand Tango

0
During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

Kool-Aid

0
Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of...

Orbitz

0
A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...

Heinz EZ Squirt

0
Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

Pantene Pro-V

0
In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year...

Hallmark Life Mosaic

0
Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...