Hallmark Life Mosaic

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Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

C-Change

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The National Dialogue on Cancer (NDC) is comprised of the nation's key cancer leaders from government, business, and nonprofit sectors who share the vision...

Heinz EZ Squirt

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Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

Brand Tango

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During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

JCPenney Ambrielle

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In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

Avon beComing

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Avon’s research revealed an untapped market of 20 million women who would buy Avon products, but preferred shopping at retail rather than through door-to-door...

Post Honeycomb

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Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

Time Inc. Maghound

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Time Inc. New Ventures sought to revolutionize the magazine business by giving consumers more choice and flexibility in purchasing and managing their subscriptions. They...

Orbitz

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A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...

DOW XLA

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Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...