Cadburry Schweppes

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Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...

Heinz EZ Squirt

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Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

Hallmark Life Mosaic

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Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

Post Honeycomb

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Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....

Camay

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Launched in 1926, Camay Soap celebrated the power of feminine seduction and became a global success for P&G, selling in more than 60 countries....

Go Red for Women

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Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...

DOW XLA

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Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...

Brand Tango

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During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

Orbitz

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A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...

Stoli Elit Vodka

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Leading mass-market vodka brand Stolichnaya wanted to compete in the highly competitive and image-driven, ultra-premium market.  Julie and the Interbrand Consumer Branding team came...