AT&T U-verse
AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...
Post Honeycomb
Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving....
Go Red for Women
Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...
DOW XLA
Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...
Brand Tango
During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...
Kool-Aid
Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of...
Orbitz
A travel portal created by five leading airlines, the product needed to be seen as easy to use while offering the most comprehensive flight...
Heinz EZ Squirt
Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...
Pantene Pro-V
In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year...
Hallmark Life Mosaic
Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...