Brand Experience

Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target.  Gabe...

Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential...

Have you heard about this newest Christmas sensation and budding tradition?  It's called Elf on the Shelf. I think it's been around a few years, it...

Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...

For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, "Brand: An Entrepreneur's...

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...

This guest blog post, Package Your Brand Online (The Right Way), is from Dr. Marina Kostina CEO & Founder Wired@Heart. Marina is an expert at helping...

Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....